Let’s Glow with Sally Hansen Glow In The Dark
Jaël teamed up with Cult LDN to build a Sally world filled with ghoulish glamour and nothing but treats. Spotlighting the Glow In the Dark and Insta-Dri range, she created a social campaign that elevated traditional Halloween iconography.
“I wanted to explore a darker theme to contrast the glowing nail art and propping, showing Halloween lovers how to add an extra surprise element to their already stunning looks.”
The Colour Palette
The Project
Project: Let’s Glow
Date: 2022
Client: Sally Hansen
Agency: Cult LDN
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